First, EA Montreal sends a letter to Ubisoft saying Ubisoft should treat their employees better...
http://www.gamespot.com/news/6143439.html
... and then EA lays off 5% of their workforce.
http://www.1up.com/do/newsStory?cId=3147689
Wheel of Morality Moral Number 12: If you're going to fire off a public letter to take pot shots at your rival, coordinate it with the head office first.