Quote from e-freakNot to sound fanboyish here or over protecting but:It's pretty usual that North America is cheaper than europe (check out what you pay for camera-lenses or graphic cards or wacoms).
it is true that america is cheaper, but how does that equate to a "direct" exchange? rather, when they add taxes and everything on top, the price is marginally the same; see example by hourences. it's not a valid argument and it definitely does not justify the general simplification of 1 dollar being as much worth as one euro, let alone a pound sterling.