QuoteProducts on Steam are now priced using local currency in the United Kingdom (Pounds Sterling), and Europe (Euros). All other countries remain in United States Dollars.
Ah ah, basically, us Europeans are now... How do I put this gently... fucked!
Quoting a Kotaku article:
Sounds innocent enough, right? Nope. All currencies are equivalent for pricing purposes. So a $9.99 game costs €9.99 and £9.99. Quick check of the exchange rates shows that is, in US Dollars, $9.99, and $13.85 and $14.83, respectively.
Put another way, Call of Duty 4, a $49.99 title, would be equivalent to $69.35 and, working backward, amounts to about a €14 difference, or an extra 25 percent that Valve (and the publisher) make on the exchange.
Edit: Oh and yeah,a group has been set up on Steam to protest the difference.