Quote"We know anecdotally that even at 59p a lot of people have pirated the game," he said. "At 59p it's pretty fair to assume that a lot of those pirates would have been able and would have bought the game, but there's an overall attitude that it's fine to pirate."
just to respond to this: it's not really a question whether to pirate or not if a game comes out at a low price. price is a static barrier, and it would be the same whether you had a weighted price or a very low price; the barrier stays the same. the extra bother of going through credit cards or similar just to get access to a game is something that people don't want to bother with. i reckon in the future, the essence of distributing a piece of media will have to be so simplified that people won't have to bother with various payment options, but rather have a "one-click" button for everything. or, put differently, there is a blindside to impulse shopping online.