Quote from zaphodI wonder how much phillips pays for something like that? It doesn't seem like it would do a lot of good for phillips, like someone would be shopping for tv's and think hey, I remember having a shootout in that old bombed out 1940's phillips factory, I should see what they have for sale! It also seems like a lot of work for the developers to work that in so I would imagine the situation is much more like "we are going to put this in anyway, lets see if the company will pay us to put their signage up there instead of making up some fake company", Instead of an actual form of revenue where companies can push what they really want to advertise.
It's not so much about getting paid as just being able to use the asset we wanted. The Philips factory in Eindhoven was one of the biggest buildings in the city during the war, and a major landmark in the industrial area. We wanted it in the game purely because it looks cool and was really there. There was Philips sign on the building at the time (we fudged it a wee bit to make gameplay fit and to make it a little more aesthetically cool looking).
I think as most people recognize, companies get a bit skittish when you start using their logo or their building for things, even out of historical accuracy. Like Randy mentioned in the article, we can't use the Opel logo because of just that reason. Philips was luckily cool enough to take pride in their company's history, and let us put it in there.
If anything, when this came out, a legion of people was Kotaku or Shack were ready to string us up and call us sellouts, and then they went to wikipedia, found out they were wrong, and got a little history in the process. Not bad for putting a sign on a building.