So I'm sure those of you that read Kotaku, Rockpapershotgun, etc. have seen the "Wager" article by Steve Gaynor. For those of you who haven't, basically he argues that there are two main reasons why video games will never be taken seriously as an artform the same way TV, movies and books are.
He states that the barrier of entry is too high -- games and consoles are usually fairly complex and involved, even casual ones. They have rulesets and often they have their own internal logic which may not be immediately apparent to people not familiar with video gaming's conventions and quirks. You can very easily read a book, watch a movie or watch a TV show and therefore their message and desired impact are more easily digested. Their message is direct and unmolested by graphic symbolism or outside input.
I tend to agree with those reasons as stated in the article, but I think that in gaming in its own insular world is actually relevant and has respected publications and critics. (Although in light of the Gerstmann/Gamespot thing, one has to wonder...)
I don't know if it's because I've been a gamer for so long and that I work in the industry, but it's not unusual for me to have normal conversations about games, vintage gaming, game characters or things that happened in games. Maybe the "average" person doesn't have these conversations as often, if ever, but I think that in 10 or 20 years, we'll look at people who *aren't* familiar with a lot gaming lore and think they're a bit strange or deprived.