A transcription of some of the topics talked about by EA CEO John Riccitiello at the D.I.C.E summit:
QuoteHe mentioned Bullfrog, OSI and Westwood as examples of creative failure: "We at EA blew it. To a degree I was involved in these things, so I can say I blew it."
http://www.gamesindustry.biz/content_page.php?aid=32922
Would have loved to hear the whole speech...sounds like he talekd quite openly/casually, financial reports aren't this interesting :-|