BF HEROES, EA GOES TF2 STYLE

    is this being developed by dice? dunno it might turn out quite nice. theyre trying out asian marketing models in the western world, maybe it'll work here too. worth a try imo. valve proved that a pixar look in games is well recieved so i'm not surprised other devs are jumping on the bandwagon.

    ingame shots will tell a lot more than promotional artwork though.

    Quote from skdr

    It's free but...

    The fact that they go for a cartoony style makes them look like a copycat (TF2 has obviously taken the cartoony team based shooter spot already), but will the masses EA is developing this new business model care? I think this approach is rather exciting, they take the original format (wich caters only to hardcore players) and create a version that appeals to as of now untouched segments of the market. A Battlefield game for casual gamers so to speak.

    Key quote in my eyes:

    Quote

    Strategically, Mr. Florin said the game was a step toward figuring out how to generate multiple revenue streams from a single intellectual property, a maneuver Hollywood has mastered.“I’ve always envied the movie industry when they put a film out in the cinema, then they go to retail with a different business model and then to pay television and then free TV,” he said. “They have the same content reaching different audiences with different models, and we could never figure out a way to do that. Now with higher broadband penetration, we can use the technology to reach a broader audience.”

    Expecting a lot of "EA is ruining gaming for me" comments from now

    i dont think asian models will work on western games. westerners are too whiny about not having this or that and that will essentially ruin the game experience. from a purely anthropological perspective, of course.

    I know already that this buisness model is not my cup of tea. Doesn't seem to be very appealing to traditional gamers either who want to compare their skills and not their money pockets.

    Personaly i think it will fail but with EA's talent to make money out of shit everything is possible tho.

    Wait... EA published Team Fortress 2. EA are publishing this.

    EA aren't developing the game, they're publishing it.

    Edit - Oh wait, I just found out that DICE are making it, who are a subsidiary of EA <_<

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