Quote from leileilolMarketing, not developing. In reality it's just a cartoony rehash of the same old game. This is the kind of stuff that makes the press wanky and makes games suck. Hello? We're making GAMES, not pixar feature films.It's the same old tech, it's just more exaggerated in this case.
But your counter case was Duke Nukem Forever... and you're talking about marketing. Which the game has none of. Catan on XBLA has better marketing by that standard.
The truth is this isn't deep penetrative marketing anyway given that it's shakycam stuff released to the hardcore game sites. That's practically none of your audience. They did that for the fans and to create some fun word of mouth. It did, you're talking about it so... marketing wins? One to nothing.