From shacknews:
QuoteMicrosoft today announced the final release date for Epic's upcoming Xbox 360 shooter Gears of War. Referred to in marketing materials as Emergence Day, November 12, 2006 will be when the game is officially available in stores, though comments made today by Epic employees suggest that retailers will be able to sell the title as soon as it is delivered to their stores. Somewhat oddly for a game release, the date falls on a Sunday. The game will hit the United Kingdom on November 17, the same day Sony plans to launch PlayStation 3 in North America and Europe.Gears of War will ship in two versions, a standard edition for $59.99 and a limited edition collector's edition for $69.99. The higher price tag on the limited edition pays for metal packaging as well as an official book of artwork entitled "Destroyed Beauty" and a DVD with documentary footage. The pricing scheme breaks the Xbox 360's tradition for Microsoft-published software, which has previously launched at a $49.99 price point for standard editions.
Speaking on the possibility of a pre-release demo, Epic vice president Mark Rein soundly refuted any such speculation, noting that the time it takes to create a demo would needlessly delay the game. "Given a choice of the game this year or a demo this year and the game next year I'm sure every one of you would rather have the game this year because you're already planning to buy it," he said frankly, adding that the company has not decided whether to create a demo post-release. However, it seems like Epic's priority is on creating extra downloadable content for the game, which has already proven to be hugely popular with Xbox Live gamers. "I know we have some very cool plans (not 100% solid so too early to give any specifics) for additional downloadable so that might take a higher priority than creating a demo," he said.