Graphically Misleading Ads

Meh, I've seen said adverts and I would say they don't look as good as they do when you get them going on full whack, of course the PS2 version is automatically going to look balls anyway...

i saw the cod commercials and i thought it was definitely bullshit, it's flat out lying. they show you cg ww2 footage when advertising a ww2 game which makes the viewer assume it's from the game, which it isn't it's obvious misinterpretation and something should be done about it.

wow...i was literally about to post this...

1) It's funny, I think game marketers complain more about other game marketers using pre-rendered footage to hype games in TV ads. They'll say "I can't believe they used that! That's not even in-game!" Yet they'll go and do the same thing (often).

2) How much do consumers really complain about this? Are consumers harmed by this? That is a core issue that will be very tough to argue in court and I don't think it is going to be an easy one.

3) With improving graphics engines for top end games approaching quality of current pre rendered footage, this might be a dead issue soon if all game ad content is created using the game engine.

4) Funny, I don't recall any Grand Theft Auto 3, VC or SA ad using anything but in game footage.

I think this will be a dead issue in a year.

Also, if you watch that Big Red One TV ad, you can hear Mikey screaming a line from BIA. Whoops.

Yeah I saw the advert and went, "Hmm..I sure didn't play that in the game!"

Bad Activision.

The ads were Godawful, for sure. It was hard to tell the difference between the CoD ones and the BiA ones, such was the level of mediocrity; hardly representative of the respective games, and hardly making for good television.

Quote from Tequila

The ads were Godawful, for sure. It was hard to tell the difference between the CoD ones and the BiA ones, such was the level of mediocrity; hardly representative of the respective games, and hardly making for good television.

That's interesting...if "core" gamers can't tell difference between the two, then it makes you wonder how much they are differentiating the products from each other to more mass market gamers.

Quote from Tequila

The ads were Godawful, for sure. It was hard to tell the difference between the CoD ones and the BiA ones, such was the level of mediocrity; hardly representative of the respective games, and hardly making for good television.

Same advertising group made them both. Which is also why Mikey's BIA audio sample appears in the COD commerical.

Quote from Fletch

Same advertising group made them both. Which is also why Mikey's BIA audio sample appears in the COD commerical.

That's FUBAR.

Arf.

i hate when companies fake this shit.

Quote from Fletch

Same advertising group made them both. Which is also why Mikey's BIA audio sample appears in the COD commerical.

lol...wonder which agency it was...

with in the dutch law system i believe, making comercials that make the product seem nicer then it actually is, is ofcourse illigal, at the same time however they also have this commen sence part were, for instance if its really clear that the product would never be able to do that which is shown and the form of the comercial is more sugestive then real then it is allowed,

to round this down, how apperent is it to people that what activision is showing is not what the product looks like. that is, how apperent is it to the people that see the comercial and are more main stream, im mean its a totally diffrent audience then the people that look for games on websites like gamespot or read game mags, i think there in is were the problem lies, the adience theyre trying to reach with these tv adds are in fact those people that will not easily recognize the "fake" form ingame

its a totally diffrent story if you would have a "fake" trailer on a gamewebsite, but the funny part is they wouldnt do that because the people that go to these websites dont fall for the fake,

so in my believes, showing only fake with no hint of actual gameplay, is unacceptable. for the audience theyre trying to reach and the fact that they wont even try to pull this on game websites says enough that theyre clearly trying to get unaware people to buy theyre product that is nowhere near capable of what theyre showing

interesting counterpoints:

call of duty finest hour was one of the first games to outright do this and it sold a bazillion copies.

they did it again and sold a bazillion copies.

bitch all you want, they'll do it again.

im gonna keep bitching. if a game company has any balls, it'll make it's game look good and show some actual fucking footage.

then you're going to be bitching for at least another 5 or 6 years for the next-next-gen

truths:

marketers will never stop lying to you. they dont care about the product at all, they care that you buy it.

consumers will never stop bitching. it's in their nature.

That reasoning is mindlessly zombielike Mikezilla.

Say my brother got murdered and I went to the police station to complain about bad security in my neighborhood.

i wouldnt be too happy if the policeman just said something like

"interesting counterpoints:

A murderers finest hour is one when he kills, because of the surge of adrenaline.

When he did it again he got the same surge.

bitch all you want, he'll do it again."

Point is, just because someone will do it again doesn't make it right, ergo we should bitch about it if we don't think it is. And no, it's never pointless to bitch...

I was making a high level observation. You don't tell a murderer to stop murdering, you tell a police officer and have him arrested. Also, your comparison is a bit extreme aye? I don't mind that they got busted in the UK by the authority on the subject. I was more making a point that go ahead and tell a marketer to stop lying to you all you want, the only thing he's listening to is your money at the cash register.