More info, from shacknews:
Had fun trying to figure out how bees coincided with the impending release of Halo 2? Well, you get it to do it all over again, this time with ants, as Microsoft has a new viral marketing campaign underway to promote the next-gen Xbox. Using the site Ourcolony.net, gamers can catch a glimpse of the design of the Xbox 360, as it's rumored to be called. GameSpot found further proof that it's a Microsoft ploy as during the Game Developer's Conference, there's a picture of J Allard wearing a shirt with the same logo as on the site.
Link to gamespot article: http://www.gamespot.com/news/2005/04/07 ... 21871.html
Heh interesting marketing strategy. Here is more from the gamespot forums: