Quote from Sprony24 minutes ago, Sprony said: Yeah, cater to the rich and be unique. Sounds like a smart plan to me
Also I can't aim the super rich either, because it's heavily based on the DIY trend, like, customize yourself your furniture, build it yourself etc, a really rich guy doesn't give a shit about that, he hires an interior designer, he hires a carpenter, then he pays them because he don't want to waste his time.
So if I could describe my perfect customer, it's probably the random guy, from 28 - 45 years or something like that, who like good quality furnitures, who wants something special in his home, but still doesn't have the money or want to pay a carpenter for that. You see a lot of people like that, instead of going to Ikea they go to some furnitures shop where they know they will find something different and that is not crap in terms of quality, they still buy it in flat packages and all, but it's better in terms of quality.
Another trend is the people who likes to differentiate themselves, I mean Ikea furnitures are nice and all, but everybody got the same furniture now, and some people don't like that, and with my system, they can now say "Hey look, I designed it by myself, I've choose the colors and the dimensions by myself, you won't find this piece of furniture anywhere else". People don't like when they have the same thing than their neighbors, they always want the most unique car, phone or whatever, they want to stand out in a good way, that's dumb I know, but it's how it works, better take advantage of that.