It is bad communication at their end, as they knew that the ballpark price range was going to be around this point for quite a while, I will say that. But considering all the stuff bundled and the fact that it is indeed being sold at max revenue of "at cost" it is not that bad. You spend upwards of 1000USD/EUR for your tv alone (or similar price of a rift for a high refresh rate monitor) and the Rift is so much more and can potentially do so much more. But yeah it will sadly be for enthusiasts for the very near future. it seems Oculus is banking a lot on good reviews and word of mouth to get their sales up, as the preorders do not lock you in to buying a unit.
I would be very surprised if PSVR will be hacked to work with PC AND give out anywhere near decent experience let alone a good one. I have a pair of PS Move controllers on my desk and still have not been successful at pairing them with my PC even though they have been around for ages. But yeah chances are your buy in price will be ~500USD/EUR cheaper when investing in PS ecosystem from zero.
No I am not thrilled, but I am not devastated either at this point. I am a dev though and for me it is a good sign that they have already sold out the March and April preorders, though some of them might be fraudulent trying to buy them in bulk and resell them.