More epic Sony PR...

    http://ve3d.ign.com/articles/news/44067 ... -Difficult

    Quote

    Sony Computer Entertainment boss Kaz Hirai has dismissed Microsoft and Nintendo as competitors because he sees PlayStation as the "official" industry leader."This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry," Hirai told Official PlayStation Magazine.

    "It's difficult to talk about Nintendo, because we don't look at their console as being a competitor. They're a different world, and we operate in our world - that's the kind of way I look at things.

    "And with the Xbox - again, I can't come up with one word to fit. You need a word that describes something that lacks longevity," he added with a laugh.

    http://www.eurogamer.net/articles/hirai ... try-leader

    Oh Sony...when will you stop.

    Quote

    It's difficult to talk about Nintendo, because we don't look at their console as being a competitor. They're a different world, and we operate in our world - that's the kind of way I look at things.

    ...interestingly enough this is also what Microsoft says and while the hyenas fight over the scraps, Nintendo feasts itself on a big, juicy chunk of expanded audience. Blue Ocean strategy at its best, Kaz Hirai should sit down and take notes instead of just running his mouth again.

    Quote from FrieChamp

    ...interestingly enough this is also what Microsoft says and while the hyenas fight over the scraps, Nintendo feasts itself on a big, juicy chunk of expanded audience. Blue Ocean strategy at its best, Kaz Hirai should sit down and take notes instead of just running his mouth again.

    as is the case with most if not all business people...

    Quote from Sentura

    ...interestingly enough this is also what Microsoft says and while the hyenas fight over the scraps, Nintendo feasts itself on a big, juicy chunk of expanded audience. Blue Ocean strategy at its best, Kaz Hirai should sit down and take notes instead of just running his mouth again.

    as is the case with most if not all business people...

    ...what?

    Quote from FrieChamp

    ...what?

    actually that didn't make much sense...

    i was thinking that all business people should do this (and by business i mean marketing):

    Quote from FrieChamp

    Kaz Hirai should sit down and take notes instead of just running his mouth again.

    Quote from JamesL

    Fascinating isn't it. I'd love to comment on this but it would likely lose me my job.

    how are sony treating in house developers? is it the same as third party or do you actually get to use more of architecture? i understand if you cannot answer this.

    Quote from Psy

    One word - DELUSIONAL.

    It's PR. They aren't just going to come out and say, yeah, shit's rough, we haven't hit all our marks, maybe we could have done things differently. They're going to continue to spin whatever their situation is into something that sounds positive and deliberate on their part.

    It's one thing to spin information to make it seem like your company is doing well, it's another to spin them so fast that you're not only doing well you're the king of games!

    Quote

    "This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry," Hirai told Official PlayStation Magazine.

    lawl.

    solid gold that man is !

    yeah i think if companies are not doing well just shut the hell up don't lie to the kind of folks (us) that see through the spin already before they open their mouths

    When you start saying stuff like that it’s more or less saying that things are not going as well as planned. Killzone 2 could be a massive title for them but they are doing F all marketing at the moment. Making people have to pre-order before they can try the demo is not a good move too.

    Quote from FrieChamp

    ...interestingly enough this is also what Microsoft says and while the hyenas fight over the scraps, Nintendo feasts itself on a big, juicy chunk of expanded audience. Blue Ocean strategy at its best, Kaz Hirai should sit down and take notes instead of just running his mouth again.

    That line's especially funny because I remember when the PS3 was new/still in development Sony was saying it was going to replace the PC.

    Quote from Sentura

    how are sony treating in house developers? is it the same as third party or do you actually get to use more of architecture? i understand if you cannot answer this.

    We're not really allowed to talk about anything dev or tech related. However Sony do treat their staff very well. As an employer they are the best I have worked for, great benefits, facilities, working practices etc.

    Quote from generalvivi

    I love you James <3

    Hey Vivi, finished TMP_lodge yet?

    Quote from JamesL

    We're not really allowed to talk about anything dev or tech related. However Sony do treat their staff very well. As an employer they are the best I have worked for, great benefits, facilities, working practices etc.

    Haha, just incase they're watching, eh?

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