QuoteOriginal Story: According to a seven page thread on the 2K Sports forums, the company forgot something important when it shipped the PC version of NBA 2K9 (also, PS3, X360) to stores: there is no CD key to be found anywhere in the box.
Shame for 2K, but let me be the first one to say: EPIC FAIL! ![]()
Luckily customers are getting rescued by a knight in shiny, white armour known as "Sir Valve":
QuoteUpdate: Valve let us know that Steam now takes care of this issue: "Owners of the retail version of NBA 2K9 for the PC may now install their games without the CD key, provided the disc is in the drive. And those considering a purchase of NBA 2K9 may do so without concern of installation issues related to the lack of a CD key.