hey guys, i've got an idea: instead of making awesome games, let's instead create a gigantic hype machine and hold off reviews from all companies! i'm sure it'll work better than actiblizzard's cashcow strategy! customers love getting it up the ass.
why not just get better game designers to ensure the games do not suck? is it really that hard? i mean, there are companies that have never released bad games, and they seem to be doing alright... so what gives? is that extra money really worth the entirety of your reputation as a publisher?