Quote from ThrikA strange correlation has been drawn by some between 'sells well' and 'has no imagination whatsoever'. It's perfectly possible to produce an attractive cover that also draws in the mainstream. A generic cover isn't going to suddenly make the game fly off the shelves, people are more likely to respond to one that's genuinely beautiful rather than following a mantra of 'tits, sparks, guns' (or whatever formula is in play).
Every single bit of marketing will dispute that. Do you think we did not make this decision after having done our research?