What is terrible about this, like a lot of the vocabulary used by corporations and management theories, is that it is concretely so good, you feel guilty and cynical saying otherwise. Even worse : if you disagree you are still forced to agree when they do stuff like that, because that's something you can't deny at the faces of the people they helped; and if you dare, it's easy as saying : "we acted and helped those people, what did you do ?". It works by guilt and morale authority, and at the same time demonstrate the almost magical power of big institutions.
There's everything in it, 3:53 poor kids playing in the worst slums with an emotional piano on top of it, even a cute lonely puppy at 5:54.
For you british guys here
, when i was living in england ( maybe it is an anglosaxon thing i don't know ), i was shocked to see the number of charities you could have everywhere : in the newspapers, at the supermarket, or at some other private corporations etc.
And there was an article i was reading about a charity in the official newspaper of the county about retired people too indigent to pay their heating. I was like : ok this is cool, at least they help old people in need here. But then i thought : mhh, i'm paying as much taxes as i do in France(not saying it's better in france), even a little more; and still the retirement age is at 68, plus you can still see 75 years old people pushing carts at the supermarket, or cleaning companies offices to make it at the end of the month. And some retired individuals can't pay their heating. Where is my money going ? do the state rely on charities to take care of the retired people who payed taxes all their life ? i mean a lot of schools and clinics are privatised. I was left very interrogated.
The other thing was when i was doing my food shopping at waitrose as the foreigner i was, when paying the cashier they actually give you a small green plastic token with waitrose written on it, i asked what is for, and they explained me it has to be put in one of the three boxes at the exit of the supermarket to choose to which charity i wanted to give. Ok that sound super cool from waitrose i told myself, cancer, mhh or handicapped people i don't know.
Then after some months as i forgot to go to these boxes, i realised i had a lot of those plastic tokens with waitrose written on it in my pockets, in my home, i found a lot of them in the park or the streets. And i thought to myself : they are actually pouring plastic everywhere in people environment and intimacy for advertisement use ? holyshit
It's all a question of language, those modern PR and management theories slowly take away the words you need to name and think those institutions. They talk about projects, not exploitations; personal development, pleasure, and not workers efficiency; when you see a budget overseer you call it a producer, the supervisor of the exploitation's workers is called human resources. The words hierarchy and authority are banned and took away from their vocabulary. tl;dr but it's all but a terrible terrible thing to my eyes
"google, don't be evil" etc