John Riccitiello, EA chief, for more innovative games

    http://online.wsj.com/article/SB1183872 ... jie/6month

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    "We're boring people to death and making games that are harder and harder to play"

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    He said he believes making sequels is still a sound strategy, as long as they are more innovative than in the recent past.

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    "For the most part, the industry has been rinse-and-repeat," he says. "There's been lots of product that looked like last year's product, that looked a lot like the year before."

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    Mr. Riccitiello worries that competition puts the games business "at risk of being a little less interesting than Facebook and iPods and the next cool cellphone."

    This is A W E S O M E

    Quote from st0lve

    fifa08 is going to have so many new features that you wont learn the game within the next games release..

    thats EA sports!

    btw. i kind of don't understand EA. they got so much money at least they could spit out some $$$ to the small teams having nice ideas instead of buying the next franchise :X

    just my 2 cents

    Quote from Sentura

    as much as i hate ea and their money hogging machine, i think that c&c3 showed that they could actually muster a great sequel.

    And i agree, but the rest, damn..

    I wish Yves Guillemot would say the same...

    His point of competition between video games and other media/technology is quite interesting. It is by far not only video games and TV that consumers spend their time with at home for electronical entertainment anymore.

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