Quote from KosmoUnreal Engine 3 seems so crazy popular because all this eye candy they are showing to us that I'm thinking of making a console that actually is a hardware running UE3 and all the games are just mods, I would make millions, SO WHO IS WITH ME!
Having fun trying to be cynical guy? Actually, UE3 is becoming popular among 3rd party developers because its features, flexibility, and content creation pipeline are unmatched at the moment. Game developers know better than to be wow'd by some good high-res art when it comes to considering engines to license.