Quote from SpronyDisplay More1 hour ago, Sprony said: EA is your release. I haven't seen a single game that managed to overcome this issue. That's why it's important to go all out in your first build. That's something that Darkest Dungeon excelled in, but even that game's official release was overshadowed by the EA launch. It seems as though you only have one window to make an impact, use it wisely.
The majority don't seem to care about the little ones and audiences are highly unpredictable. I can't use official numbers (confidential) but let me give you an example. I wrote about Bethesda probably announcing Wolfenstein: TNO 2, Prey 2, The Evil Within 2 and Dishonored 2 (already announced). All sequels too established brands that were well received and exceeded commercial expectations. Little to no audience response. I write about Fifa 17 switching to the Frostbite engine and it blows up.
The above is our region (Benelux), if you look at our sister site (UK) you can clearly see the change in demographic. The Bethesda rumor blows up and Fifa/Frostbite only gets a quarter of that traction. Like I said, it's unpredictable and complicated. COD, The Division, Destiny, Battlefield and GTA are all guarantees traffic magnets though, the rest don't even come close.
In regard to your review comment, no, it doesn't work that way. Review copies/keys are (usually) send before release. The review can then go up on release or a few days after. This is vital for every publication. The sooner you get it up, the more traffic it gets. That's why you sometimes see reviews based on beta builds and what not. It's all about the clicks. If you wait too long, people have read a review somewhere else and they are not going to bother, because they've already made up their mind.
Timing is everything. Let's take Solus as an example. You are releasing the full version a couple of days before the biggest gaming event in the world. It's impossible for the press to report on everything that's going on. The big titles are fighting for coverage and the little ones are praying to be noticed. Releasing the full game now, especially a game that's been in EA already, will get little to no coverage. Just to make sure I know what I'm talking about, I've checked the following sites: IGN, Gamespot, Polygon, Eurogamer.net, Destructoid and even Kotaku. Sadly, not a single word on the full release of your game.
I wish you all the sales in the world man, I really do. But if it hasn't happened yet, I don't think it will. Your best bet would probably be a good deal during the Steam sale.
So much this. EA is your release. I have been telling clients this for years now. And not everyone believes this on the indie side. Once again:
EA is your release. Burn that into your brain.