i hate videos and i hate cover letters
i care about these, in order
- Portfolio
I don't read cover letters, and i definitely close videos unless someone is a VFX artist or an animator.
i usually don't even read emails.
If the portfolio impresses me, i'll read the email, then i'll read the resume just to see how long someone was at a company to see if they were bouncing around a lot* (lol multitasking)
that's just me though, but i wouldn't put it past other people in my position that feel the same way. If a studio is lucky enough to have a hiring manager, they can filter people for them. With how busy i am though, people are lucky enough to even get a response from me. I'm not trying to act like i'm on a high horse or anything, that's the brutal and unfortunate truth of the situation. If i was responding to everyone and watching videos people submit me, it would seriously take me all day - every day. We get flooded with entry level position applicants... and the only thing i have time for is the initial 5 seconds of looking at your portfolio to be impressed or not - then i'm out. better make sure that first image is a good one!
Short, blunt, simple, in-and-out - thats where you want to be.