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Retail threatens Steam ban

  • D3ads
  • November 12, 2010 at 11:29 PM
  • D3ads
    • November 12, 2010 at 11:29 PM
    • #1
    Quote

    The world's biggest digital distribution platform for games is under attack.MCV understands that key retailers will drop titles that integrate the popular Steam service as fears mount that the service has a ‘monopoly’ on the download market.

    Insiders say Steam, run by US studio Valve, serves a massive 80 per cent of the PC download sector. And retailers preparing their own rival platforms don’t want that share to grow any more.

    Some of the biggest PC games – such as Call of Duty and Fallout – use Steam. But retailers are concerned that selling games with the tech built-in pushes users towards only buying games via Valve going forward.

    At least two major retailers will demand that publishers remove Steam from their games – or they will not sell them in any form.

    “If we have a digital service, then I don’t want to start selling a rival in-store,” said the digital boss at one of the biggest UK games retailers.

    “Publishers are creating a monster ­– we are telling suppliers to stop using Steam in their games.”

    The head of sales at a big-name digital service provider agreed: “At the moment the big digital distributors need to stock games with Steam. But the power resides with bricks and mortar retailers, they can refuse to stock these titles. Publishers are hesitant, but retail must put pressure on them.”

    Gaikai CEO David Perry told MCV Steam could become the games-equivilent of iTunes, where it dictates the terms of the market, not the other way around: “Steam has made it so easy for everyone and they have lots of users. But how long do you wait before you take control of your own digital strategy? Like with iTunes, at some point it’s going to be too late.”

    Display More

    http://www.mcvuk.com/news/41746/Retail- ... -Steam-ban

    Yeah.. didn't see that one coming... no really

  • -HP-
    • November 13, 2010 at 12:09 AM
    • #2

    I still get most of my games on retail, steam is way too fucking expensive. I only buy shit on steam when they have those special cheap discount occasions.

    Example, CoD. get it on steam, you pay 60€! On amazon.co.uk, you pay 40€.

  • Chimeray
    • November 13, 2010 at 12:15 AM
    • #3

    Call me old fashioned but I don't like the whole download craze... Same for DLC.

    I just want to go to the store, look at the shelves, see what's new. Pick up a box, read the manual, insert disk and there you have it...

    A download is just... well, not physical

  • Campaignjunkie
    • November 13, 2010 at 12:21 AM
    • #4

    I buy all my games on Steam. USD pricing + great sales + no sales tax + downloadable delivery + no DVDs to keep track of + some indie stuff that never makes it to retail.

    But the real issue here, I think, is Steamworks. There's no other real middleware solution for everything it does -- GFWL is 100 times worse and, ugh, does anyone remember the utter shit that was Gamespy Arcade? Punkbuster is kind of iffy too. Ubisoft's always-internet DRM is crazy. I think Impulse had something like "Goo" or something? Is anyone using that?

  • Jetsetlemming
    • November 13, 2010 at 12:22 AM
    • #5

    "Steam is killing off this platform we're intentionally trying to kill off because we can't sell its games used! :ssj: "

  • deceiver
    • November 13, 2010 at 12:42 AM
    • #6
    Quote from Chimeray

    Call me old fashioned but I don't like the whole download craze... Same for DLC.I just want to go to the store, look at the shelves, see what's new. Pick up a box, read the manual, insert disk and there you have it...

    A download is just... well, not physical

    Except now PC Games are now on this little shelf hidden at the back of the store at most gamestop/ebgames.

  • Bunglo
    • November 13, 2010 at 12:51 AM
    • #7

    The only reason publishers go with Steam Works for their DRM is because far more users prefer that over something like Securom where every option is ticked.

    This is pretty much the norm for most digital distributors who bother to voice their... "opinion". They basically use fear mongering rhetoric to sway the consumer away from Steam because they know Steam makes way more in profits than they do and that's just not right apparently.

    Rather than say the sky will fall if Steam produces any more revenue percentage, make a better digital distribution platform that actually has the capability to compete with Steam.

    Quote

    The head of sales at a big-name digital service provider agreed: “At the moment the big digital distributors need to stock games with Steam. But the power resides with bricks and mortar retailers, they can refuse to stock these titles. Publishers are hesitant, but retail must put pressure on them.”

    Notice how all of the complaints are coming from other digital distributors. Why the hell would say, Walmart give a rats ass what DRM a game uses? They wouldn't and they don't, the only retailers making a big deal out of this are the ones who have their own digital distribution service.

    They're fooling themselves if they think brick and mortar stores have the power to sway publishers in choosing a different DRM. Only the consumer has the power to dictate what DRM will go into a game, even if it takes the publisher longer than it should to realize that. In fact, at this point, brick and mortar stores are probably the last people to convince a publisher from doing anything. Digital distribution, be is Steam or some other platform, makes up a good 80% of total sales (I could be wrong on that, I'm going from memory here.) No publisher is going to say to their stockholders they just made a move to get more games sold in physical form instead of digital, it just isn't going to happen.

  • Steppenwolf
    • November 13, 2010 at 1:53 AM
    • #8

    It makes sense. I'm also not a fan that games that i bought retail only work with Steam. For example when i bought Civ 5 i couldn't play it for two days because it wasn't officialy launched on Steam at this point.

    Steam should only be an option that retail games give for people who like the socialising and the achievements, DLC etc. It shouldn't be integral part of a retail game. That indeed is creating a monopoly situation.

  • Bunglo
    • November 13, 2010 at 3:20 AM
    • #9
    Quote from Steppenwolf

    It makes sense. I'm also not a fan that games that i bought retail only work with Steam. For example when i bought Civ 5 i couldn't play it for two days because it wasn't officialy launched on Steam at this point.

    That's pretty much the situation with every game today, retail or otherwise. That's what DRM is, not allowing the consumer to play until the server says it's ok.

    Quote from Steppenwolf

    Steam should only be an option that retail games give for people who like the socialising and the achievements, DLC etc. It shouldn't be integral part of a retail game. That indeed is creating a monopoly situation.

    I don't think those are the core reasons a publisher chooses to implement Steam. They might use it as an additional selling point but ultimately it's about protecting their product (if that actually works or not is a different discussion.)

    Yes, Steam is creating a monopoly over digital sales and competition is definitely better for the consumer. However, I don't see any other companies truly attempting to compete with Valve. People aren't going to stop buying games from Steam because other digital distributors want a bigger piece of the pie. Nothing will change until they actual do something. Less qq, more pewpew.

  • Jetsetlemming
    • November 13, 2010 at 3:23 AM
    • #10
    Quote from Steppenwolf

    Steam should only be an option that retail games give for people who like the socialising and the achievements, DLC etc. It shouldn't be integral part of a retail game. That indeed is creating a monopoly situation.

    I don't see how it's a monopoly situation for the game's copy protection to be an integral part. People who got games like Bioshock ahead of their official release dates couldn't play them either, because Bioshock was remotely activated by Securom before it would play.

  • Bunglo
    • November 13, 2010 at 3:36 AM
    • #11

    As Jetsetlemming has stated, Steam being the DRM for certain games is not what's creating the monopoly as some digital distributors are claiming. Even if it was only Valve games and games purchased through Steam that used Steam's DRM, Steam would still be the most popular digital platform. That's the big reason publishers would choose it in the first place.

  • Steppenwolf
    • November 13, 2010 at 1:51 PM
    • #12

    It seems you guys don't understand what the issue is here.

    Let's say Gamestop wants to create his own digital download service and wants people to buy their games there, use their social networking, dlc downloads etc. In their shops however they sell retail games which are already interwoven with Steam. This means they have to sell a product for the direct competition and they can't do anything to break this monopoly except treaten to not sell these games anymore.

    The solution here is to give buyers of retail games the choice if and with which digital service they want to connect their game. Just like internet users have the choice between different browsers.

  • Sentura
    • November 13, 2010 at 1:54 PM
    • #13
    Quote from Steppenwolf

    It seems you guys don't understand what the issue is here.Let's say Gamestop wants to create his own digital download service and wants people to buy their games there, use their social networking, dlc downloads etc. In their shops however they sell retail games which are already interwoven with Steam. This means they have to sell a product for the direct competition and they can't do anything to break this monopoly except treaten to not sell these games anymore.

    The solution here is to give buyers of retail games the choice if and with which digital service they want to connect their game. Just like internet users have the choice between different browsers.

    that's quite an elegant solution to the problem. they should vouch for whatever government to intervene and make it like this.

  • FrieChamp
    • November 13, 2010 at 2:03 PM
    • #14
    Quote

    In fact, at this point, brick and mortar stores are probably the last people to convince a publisher from doing anything. Digital distribution, be is Steam or some other platform, makes up a good 80% of total sales (I could be wrong on that, I'm going from memory here.) No publisher is going to say to their stockholders they just made a move to get more games sold in physical form instead of digital, it just isn't going to happen.

    Steam is estimated to be around 80% of total digital sales, not total game sales of physical and digital combined. Ask any publisher, they will tell you that physical retail is a lot more important to them than digital. Simply because it still represents the bigger revenue stream.

  • Psy
    • November 13, 2010 at 2:06 PM
    • #15

    I would care if Game and Gamestation bothered to stock PC games other than 3 for £5 offers, the Sims and WoW.

  • ElectroSheep
    • November 13, 2010 at 3:33 PM
    • #16
    Quote from Psy

    I would care if Game and Gamestation bothered to stock PC games other than 3 for £5 offers, the Sims and WoW.

    +1

  • D3ads
    • November 13, 2010 at 4:07 PM
    • #17
    Quote from Chimeray

    Call me old fashioned but I don't like the whole download craze... Same for DLC.I just want to go to the store, look at the shelves, see what's new. Pick up a box, read the manual, insert disk and there you have it...

    A download is just... well, not physical

    Ditto, I used to love buying a game in the store, the feeling of good anticipation as I couldn't wait to get home and install the game and play it straight away... no DRM or online-log-in registrations like Gay For Windows Live. Pity how it's changed and like deciever says.. it's just one shelve of PC games vs aisles for the consoles.

    Quote from Steppenwolf

    It makes sense. I'm also not a fan that games that i bought retail only work with Steam. For example when i bought Civ 5 i couldn't play it for two days because it wasn't officialy launched on Steam at this point.Steam should only be an option that retail games give for people who like the socialising and the achievements, DLC etc. It shouldn't be integral part of a retail game. That indeed is creating a monopoly situation.

    This... all the way. I've been pretty anti-Steam for a lot of the time and whilst I don't find it as bad as it once was I'd like to have the option to have it rather than be forced to have it, it's pointless as a DRM as we all know full well people crack Steam games on pretty much day one of release.

  • Jetsetlemming
    • November 13, 2010 at 5:47 PM
    • #18
    Quote from FrieChamp

    Steam is estimated to be around 80% of total digital sales, not total game sales of physical and digital combined. Ask any publisher, they will tell you that physical retail is a lot more important to them than digital. Simply because it still represents the bigger revenue stream.

    Last year NPD estimations crossed 50% for how much of total PC gaming in the US is represented by digital sales. And obviously a retail copy is going to have a much bigger cut taken away by somebody not the game's publisher, due to packaging, shipping, and Gamestop being a far bigger "monopoly" over game sales than Steam could remotely hope to be.

    In the US game stores that aren't Gamestop are pretty much completely dead. The only other retail sellers of videogames are big box stores that focus on other stuff, places like Walmart and Best Buy. Nobody directly competes with Gamestop in its market. And yet it's STEAM people are worried about becoming a monopoly? At least other DD platforms can still exist. Gamersgate and Impulse and Direct2Drive are all basically competing for the same customers (although Gamersgate gets games that Steam doesn't more often than the other two, frequently getting weird european stuff that most people haven't heard of, it's a pretty comfortable second place in online stores I use behind Steam).

  • twiz
    • November 13, 2010 at 7:14 PM
    • #19

    So, after 7 years of Valve working out all the issues with digital distribution while everyone else sat around with their thumb up their ass, they have the nerve to go cry monopoly on them? Yeah, cry me a river.

  • Skjalg
    • November 13, 2010 at 7:44 PM
    • #20

    lol its not like they even have monopoly. Theirs is just the best.

    But that doesnt mean that things can get a hell of a lot better. Steam is still a laggy piece of software that can be improved, and since its beeing maintained by a games developer there are conflicts of interest here. Theres a number of other faults with Steam that can be better as well. All we need is someone with the brains and money to go there

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