Bioshock Infinite (Spoiler free thread)

    A strange correlation has been drawn by some between 'sells well' and 'has no imagination whatsoever'. It's perfectly possible to produce an attractive cover that also draws in the mainstream. A generic cover isn't going to suddenly make the game fly off the shelves, people are more likely to respond to one that's genuinely beautiful rather than following a mantra of 'tits, sparks, guns' (or whatever formula is in play).

    Quote from Thrik

    A strange correlation has been drawn by some between 'sells well' and 'has no imagination whatsoever'. It's perfectly possible to produce an attractive cover that also draws in the mainstream. A generic cover isn't going to suddenly make the game fly off the shelves, people are more likely to respond to one that's genuinely beautiful rather than following a mantra of 'tits, sparks, guns' (or whatever formula is in play).

    Bang. You've earned yourself 3 more burgers for that.

    Quote from Thrik

    A strange correlation has been drawn by some between 'sells well' and 'has no imagination whatsoever'. It's perfectly possible to produce an attractive cover that also draws in the mainstream. A generic cover isn't going to suddenly make the game fly off the shelves, people are more likely to respond to one that's genuinely beautiful rather than following a mantra of 'tits, sparks, guns' (or whatever formula is in play).

    Every single bit of marketing will dispute that. Do you think we did not make this decision after having done our research?

    Quote from Furyo

    Every single bit of marketing will dispute that. Do you think we did not make this decision after having done our research?

    I guess that's what he means Francois, why are you protecting it so much dude? research will always boil down to one thing: the stuff that sells the most, the stuff that appeals the most to the masses, the stuff that gets the biggest attention, etc, etc. That was the problem here, "over-research".

    Since we all here know that Bioshock infinite wont just be a shooter, it wont be just a "ordinary" game, it will stand out among everything out there at the moment, and that cover just doesn't sell that fact. It will make the game blend with the others in the shelves.

    I realize that that cover might appeal to those that don't know the IP because it embraces the genre that sells like hot cakes in our industry, the action packed first person shooters, and it's so obvious for us that cover is trying to get a slice of that market it feels wrong to us.

    I just wish that instead of trying to blend in, it tried to be unique, which is the new "trend" I think and you start to see some really cool stuff out there that stands out. Want an example? Far Cry 3 awesome cover, featuring not the cool guy of the game but the vilan.

    [Blocked Image: http://www.popchix.com/images/uploads/farcry3-cover.jpg]

    Which is EXACTLY what Bioshock 1 did too, Big Daddy on the cover with the city on the background.

    [Blocked Image: http://basementrejects.com/wp-content/uploads/2011/06/bioshock-cover.jpg]

    I don't defend the cover, I defend the decision.

    The other covers are fantastic

    Quote

    ' timestamp='1357936469' post='320984']

    Every single bit of marketing will dispute that. Do you think we did not make this decision after having done our research?

    I guess that's what he means Francois, why are you protecting it so much dude? research will always boil down to one thing: the stuff that sells the most, the stuff that appeals the most to the masses, the stuff that gets the biggest attention, etc, etc. That was the problem here, "over-research".

    Since we all here know that Bioshock infinite wont just be a shooter, it wont be just a "ordinary" game, it will stand out among everything out there at the moment, and that cover just doesn't sell that fact. It will make the game blend with the others in the shelves.

    I realize that that cover might appeal to those that don't know the IP because it embraces the genre that sells like hot cakes in our industry, the action packed first person shooters, and it's so obvious for us that cover is trying to get a slice of that market it feels wrong to us.

    I just wish that instead of trying to blend in, it tried to be unique, which is the new "trend" I think and you start to see some really cool stuff out there that stands out. Want an example? Far Cry 3 awesome cover, featuring not the cool guy of the game but the vilan.

    [Blocked Image: http://www.popchix.com/images/uploads/farcry3-cover.jpg]

    Which is EXACTLY what Bioshock 1 did too, Big Daddy on the cover with the city on the background.

    [Blocked Image: http://basementrejects.com/wp-content/uploads/2011/06/bioshock-cover.jpg]

    Good or not, bioshock infinite cover has been discussed over much more than the other videogames covers, players feel their opinion "matters", thus it will stay in a little part of their head with a sense of familiarity and engagement;

    If you want people to keep a concept or an image in their heads as long as possible, what's better than having them doing it willingly discussing with their friends, rather than throwing it at their faces ? it is also quite cheaper

    Which is what is making it a better cover, soft smooth painless intrusive marketing

    Well just an idea

    If you'd like any more input, just send me an email and let me know.

    PS - I am so excited for this game. Just finished Dishonoured which is a fantastic game, and I think this will feel quite similar in atmosphere. Can't wait!

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