THQ knows how to market a game

well, that was emberrassing...

It is simply brilliant because it is something else, it has humour and self distance, something most game trailers lack.

i laughed. i guess this will work well on those pubescent teenagers that play tomb raider with one hand in the pocket sweating furiously as the distant sound of water dripping on wood can be heard from inside their pants.

Other than attracting attention which has obvious PR/marketing benefits, what actual value will she add to the project? Even if her likeness is in the game, what value does she provide as a producer? I'm not saying she does not offer value, I'd just like to know more about what her contribution to the creative design and production process is. :science:

I'm fairly certain the producer thing is just a joke. We've already established the video is parodying the Jade Raymond Assassin's Creed Dev Diaries.

Quote from Sentura

i laughed. i guess this will work well on those pubescent teenagers that play tomb raider with one hand in the pocket sweating furiously as the distant sound of water dripping on wood can be heard from inside their pants.

lol

Quote from FrieChamp

Yea I don't think she has any influence on the game itself, what does she know about videogames...the question is how many people will get that it's a parody.

Even if they've not seen what the movie is parodying, someone would have to be pretty thick to believe she's actually a producer on the title.

Quote

Either way, people are talking about it, so they must have done something right.

People are talking about it, but I wouldn’t celebrate what they’ve done. Wooing teenagers with some sultry harlot isn’t commendable. Neither is more stupid shit lampooning Jade Raymond. This is going to provide amble ammo for the people who don’t value the industry or see it as some kind of youth corrupting evil entity. The “other media sell with boobs :roll:” argument doesn’t work either: she’s not a model, type her name into google image search at work and you’re fired. Everyone complains the industry isn’t treated with the respect it deserves and is unfairly considered immature, you have people preaching nonsense phrases like "games are art," and "games with emotion," and now you have a second rate GTA-clone with PS2-level graphics mocking other developers with some screeching plastic harpy.

It’s clear it was to cause a stir and the contents are attractive to the average gamer. Like I said in my previous post, it seems like the marketing stunt has been successful. My point wasn’t so much that it was ‘silly’ because it didn’t work, but ‘silly’ because it makes a very easy target for every ignorant politician, parent, news outlet and crazy fundamentalist looking to tarnish the gaming industry. And it doesn’t matter how tongue-in-cheek it may have been, people claim games responsible for murder, rape, reading dysfunction, apathy, blasphemy etc. and now they’re advertising games with porn stars...

I don’t want to come across that I’m outraged; it was more of a verbal sigh at how irresponsible it was.

Quote from Thrik

I'm fairly certain the producer thing is just a joke. We've already established the video is parodying the Jade Raymond Assassin's Creed Dev Diaries.

exactly! somehow this just feels off...actually makes me less interested in the game for intangible reasons. i guess the parody just doesn't seem that interesting.

This whole jade raymond thing demonstrates perfectly how immature this industry still is.

Yeah, I've never been keen on the way just about everyone's been towards her. She's just someone very passionate about games who happens to have good looks too. It's kind of pervy the way the media and gamers alike have jumped all over the latter. And then you read GameTrailers comments or something and it's all "She's ugly what an attention whore" and stuff like that just because she's doing a development diary like dozens of other (male) developers/etc have done in the past.

Boys will be boys.

You only have to look at movies and music that use women as sex symbols to realise that games are hardly doing it first! Even if in games we are using a porn star She's very good at what she does for sure.

Tera Jade just happens to be a good looking women with actual producing talent, I bet there are PLENTY of good looking male game developers, but when do guys get a stiffy and a raised heart rate over them??

Quote from 2d-chris

Tera Jade just happens to be a good looking women with actual producing talent, I bet there are PLENTY of good looking male game developers, but when do guys get a stiffy and a raised heart rate over them??

What, is that not normal? Damn...

first of all i support the "assassins creed dev diary"-spoof theory i didnt even get the whole jade raymond thing until after the fact and yet i saw this video and it made perfect sense to me from the first second. its allaround tame and funny id say. id prefer if no game devleopers would have to resolve to these kind of methods (thats goes to both thq and ubi) and that games would be able to sell themselves based on realtime gameplay footage alone.

but is this a sign for game industrys immaturity ? i think not at least not if compared to the movies and tv industrys. they have been around for quite a while longer and they pull the same kind of shit and sometimes worse. for example i am a hardcore imdb user i check that site at least 4 times a day and their news (not the reason why i go there) are bursting out of all seams with the newest miss adventures of all sorts of slutty 14 year old girls getting nude pictures taken and having them leak onto the internet. one girl and the marketing people behind her need to be pointed out especially: "milly ray cyrus" she is in the news like everyday i dont know what exactly it is she is doing (sure as hell not singing or acting) but i know for sure her entire career and the marketing of her products is build on her bieng jailbait. the game industry has reached THAT level of maturity a long time ago

Quote from Warby

but is this a sign for game industrys immaturity ? i think not at least not if compared to the movies and tv industrys. they have been around for quite a while longer and they pull the same kind of shit and sometimes worse. for example i am a hardcore imdb user i check that site at least 4 times a day and their news (not the reason why i go there) are bursting out of all seams with the newest miss adventures of all sorts of slutty 14 year old girls getting nude pictures taken and having them leak onto the internet. one girl and the marketing people behind her need to be pointed out especially: "milly ray cyrus" she is in the news like everyday i dont know what exactly it is she is doing (sure as hell not singing or acting) but i know for sure her entire career and the marketing of her products is build on her bieng jailbait. the game industry has reached THAT level of maturity a long time ago

I dunno if tabloid news stories are the thing to compare against the media Ubisoft released for Assassins. Basically what imdb is reporting on is the same shit that junk E-magazines focus on.

I didn't really see anything wrong with the Assassins Creed developer diary's that were done, it's internal promotion from the developer/publisher that gives you some insight as to who's making it and why. Sure, I'll always prefer a gameplay trailer over anything else, but I don't mind getting glimpse at who's working on the game. Be it a producer or whoever.