Quote from Skjalgpeople draw concept art of textures now?
It's more common than you might think. Lots of the Quake 4 textures were concepted out before they were modeled, we've done some of it here as well. You're looking at things that take a lot longer to create than they used to, so you get the same iterative benefits from concepting them roughly ahead of time that you would from a scene or character or what have you.