Quote from AlexMIt's spread out over 10 years? I thought Bungie was just bound to Activision for 10 years. If that's the case then 50 million a year is actually not that much,
Per: http://uk.reuters.com/article/2014/0…EA4501F20140506
"Bungie's very ambitious plan is designed to unfold over a 10-year period, "said an Activision spokesperson. "The depth of creative content, scope and scale is unprecedented and is required to bring Bungie's vision to life."
This leads me to believe the $500 MM will be used over the course of the 10 years and not just the initial launch period--although if all of it is used at the launch period I still believe that Activision will recoup the costs inside of 1 year for the title--especially considering the possibilities of DLC and micro-transactions even if sales numbers do not hit the GTA V level. Demand appears to have lessened -- but I attribute that to consumer tiredness with the Call of Duty brand and not necessarily the FPS (or MMO) genre.