Quote from SpronyRenamed it.
The first time I have no interest in the sale. There are no dailies, no super deals, no voting, etc. Just deals that remain the same so it gives me zero incentive to log in and check what's changed.
I actually prefer this way really: I don't want to waste time chasing offers, plus I don't have it. I want to look at my wishlist and if there's something heavily discounted eventually get it.
Plus all that "encore" shit, sales that come back on the last day, maybe even higher discounts... if that day something happens and I can't log in then I miss on the opportunity.
Who cares about badges, gems and all that gamification rubbish. I want to play games, not play buying games.