I saw Happy Gilmore last night, and apart from some shoes or something the major thing was Subway... the thing is, it 'sorta' fit into the story.
Plus when it first came out I didn't know what the heck Subway was... it's only become big in the UK over the last couple of years or so, and even then I only found out recently it wasn't some crappy unhealthy fastfood joint like McDonald's but did indeed serve fresh... I think what tipped it was a programme (maybe the docuFilm 'Supersize Me') where I realised the guy in the Subway ads used to be some famous fat guy in American Television who lost a lot of weight.