Yeah but standards don't come from companies, most of the time they come from organizations like W3C and DVD Forum, comittees gathered from major players in the industry, still some companies even having their representative in an organization they want to do their own pantents to cash it in just like Sony with UMD (they get royalties from every game/movie/record sold on those discs) and Memory Stick DUO, they don't give shit about customers comfort.
The one who grabs most money is the winner, not the one who facilitates a patent worth a standard from a non-profit organization. Besides if it is internet or computer technology we are talking about, it's almost charity with standards, royalties from CDs and DVDs go to various other organizations watching the interests of the artists who made the product, be it a record or movie. But standards also makes these things cheaper for consumer because of the competition on the market, no one having the monopoly over one thing, it drives down the costs to make mediums like DVDs and at the same time drives down the price of the final product making it harder to make big fat payroll from them.
These things are why corporations are pissed at designers who use GPL and CC licences, they "eat" the profits from them when they invent codecs and different technologies or designs and let people use them for free under certain licences just so they wouldn't get ripped. Open source was just the first step, now after Creative Commons are being used by moviemakers, photographers, designers and in growing numbers they are at the same time eating away the cash flow.
These things should not be ignored, these things should be recognized and honored.