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Epic's Mike Capps on marketing


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According to Capps, Epic was "extremely lucky" to have the backing of such a big publisher as Microsoft, and access to high profile marketing as a result.


Cool to hear him talk so openly about the important role that marketing played to sell GoW. Not saying GoW wouldn't have sold a lot without Microsoft pushing it, but definitely not nearly as much. I think Microsoft really outdid themselves there (not just meaning Lindsay Lohan at the launch party.. :P ), but they needed a strong seller for their console anyway, so good timing on both sides.

What do you think - how important is marketing to sell a game?

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It's mandatory, no matter how good your game is (and that's the same for any product). Especially in this day and age where video games has become a lot more mainstream than 10 years ago.

In this case, it was just a win win situation, and Microsoft has always been among the best in the world at marketing.

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Microsoft has always been among the best in the world at marketing.

Exactly, Microsoft is THE Microsoft, because of theyr great marketing strategies!

unfortunately, in most areas, and games ain't an exception, without good marketing, even if you have an exelent product, you'r product is most likely to won't get noticed!

I mean, it's as simple as that, geting noticed.

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