Fergie signs product placement deal to promote clothes shop

[FrieChamp]

The singer inked a £2 million deal with American clothing brand Candie's.

The deal is a first in pop music - rather than namechecking the Top Shop-like brand, Fergie's contract states that she will write songs from scratch that specifically promote Candie's.

However, the chain has no say in when Fergie will release the songs, or their exact content.

Yesterday (July 1) an executive at her label, Interscope, told The Sunday Times: "With record sales in decline, you must find novel ways to make money out of music. The trick is to make the brand part of the song so it slips down easily rather than choking the fan."

http://www.nme.com/news/fergie/29370

The whole entertainment industry is getting more corrupt every day it seems..

[Pericolos0]

meh, don't buy her crap then.

the who did it years before!

[hamst3r]

Why couldn't the bitch get her own clothing company, that way we don't have to listen a this one in all of her god damn songs.

[-Stratesiz-]

Product placement & Branded Content/Entertainment~ Love it!

[twiz]

Does anyone listen to fergie to begin with?

[Minos]

She's such a whore. She's like a role model to most teenager girls these days.

[Thrik]

Never heard of her.

[Section_Ei8ht]

Never heard of her.

[KoKo5oVaR]

Never heard of her.

I think the list could be very long

[Minos]

Shes the ugly chick from black eyed peas

[Thrik]

From what?

[Pericolos0]

she made that song that makes all dumb girls slutty all of a sudden thrik

[Rick_D]

She's such a whore. She's like a role model to most teenager girls these days.

awesome

[Steppenwolf]

what happend to heir face? looks like shes on psychopharmaca for a few months.

[Sentura]

her tits are kinda nice tho