Kedhrin Posted May 4, 2006 Report Posted May 4, 2006 what do you think? http://www.siliconera.com/2006/05/01/he ... hospitals/ Quote
st0lve Posted May 5, 2006 Report Posted May 5, 2006 A Norwegian gaming community (Battlefield.no) gathered LOTS of consoles and games which they donated to Rikshospitalets (a hospital in the Oslo) children section. I think its a good thing that people wanna help kids Quote
st0lve Posted May 5, 2006 Report Posted May 5, 2006 Its not about doing "the best", its about doing something at all. Quote
Puddy Posted May 5, 2006 Report Posted May 5, 2006 st0lve: Yes, totally agree. Up yers Fletch : > Quote
-Stratesiz- Posted May 6, 2006 Report Posted May 6, 2006 That's not advertising, that's sponsoring. There is a big difference between the two. Quote
Kedhrin Posted May 6, 2006 Author Report Posted May 6, 2006 i don't think there is. because they both have one goal in mind: get more customers. Quote
-Stratesiz- Posted May 6, 2006 Report Posted May 6, 2006 The approach is still very different in nature. Tony Meenaghan (2001) explains this in his research article "Sponsorship and Advertising: A comparison of Consumer Perceptions" (Psychology & Marketing, Vol. 18(2):191-215) Sponsorship is perceived as beneficial whereas advertising is considered as selfish. Sponsorship is indirect and subtle while advertising tends to be direct and forceful. Regarding sponsorship, the intent to persuade is disguised. In advertising the persuasion intention is overt. As for defence mechanisms, sponsorship is characterized by a lower state of alertness resulting in better acceptance and a lower level of conscious registration. Quote
Furyo Posted May 6, 2006 Report Posted May 6, 2006 Sponsoring is a kind of advertising. And it can also be a way to pay less taxes. Quote
AndrewDragon Posted May 6, 2006 Report Posted May 6, 2006 Of course it`s advertising, but it`s very good when this advertising helps to children =) Quote
cdxx Posted May 6, 2006 Report Posted May 6, 2006 i dont mind it really, it's for a good cause, more power to em. and btw, that game made me think of twisted metal for some reason... Quote
Kedhrin Posted May 6, 2006 Author Report Posted May 6, 2006 i wouldn't doubt it did remind of twisted metal. there aren't many car combat games out there Quote
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