Graphically Misleading Ads

[mike-0]

im gonna keep bitching. if a game company has any balls, it'll make it's game look good and show some actual fucking footage.

[Fletch]

then you're going to be bitching for at least another 5 or 6 years for the next-next-gen

[mikezilla]

truths:

marketers will never stop lying to you. they dont care about the product at all, they care that you buy it.

consumers will never stop bitching. it's in their nature.

[Section_Ei8ht]

zilla FTW.

[Skjalg]

That reasoning is mindlessly zombielike Mikezilla.

Say my brother got murdered and I went to the police station to complain about bad security in my neighborhood.

i wouldnt be too happy if the policeman just said something like

"interesting counterpoints:

A murderers finest hour is one when he kills, because of the surge of adrenaline.

When he did it again he got the same surge.

bitch all you want, he'll do it again."

Point is, just because someone will do it again doesn't make it right, ergo we should bitch about it if we don't think it is. And no, it's never pointless to bitch...

[mikezilla]

I was making a high level observation. You don't tell a murderer to stop murdering, you tell a police officer and have him arrested. Also, your comparison is a bit extreme aye? I don't mind that they got busted in the UK by the authority on the subject. I was more making a point that go ahead and tell a marketer to stop lying to you all you want, the only thing he's listening to is your money at the cash register.

[KungFuSquirrel]

So wait, did BIA's ads have gameplay footage in them? I can't actually remember, I haven't seen any of the ads recently. If not, does any of this also apply to you guys (or Ubi, I guess), or is it all just focused on the COD franchise so far?

I know ATVI did something similar with the first X-Men Legends, hiring Blur to put those ads together. But then for XML2 the ads used actual footage from the cinematics and then finished with clips of gameplay. So that I'm ok with, at least.

[mikezilla]

BiA EiB did have a pre rendered commerical. Hill 30 was real footage.

That's actually not the issue that's being discussed here.

The problem is they used a pre-rendered commercial and purposely put a bunch of quotes that talked about how amazing their graphics were to confuse the customer into thinking it was the real game. This has nothing to do with any of us... we're the hardcore crowd and responsible for maybe 5% of sales. The other 95% are the ones they're trying to protect-- chances are they don't understand it anywhere near as well as we do.

I think the solution for Activision here is not to actually pull the commercial but restructure their quotes so it doesn't imply that the footage is real.

This isn't as big of a deal as people seem to be making it.

[cdxx]

Yea the Killzone PS3 E3 2005 Trailer was total bullshit. I wish games looked like that but I suppose we'll have to wait another 5 years.

[KungFuSquirrel]

ah, okay, I was sort of skimming the articles and this thread and missed it was the quotes causing the issue. Fair enough.

[Fletch]

As Mike said, the easiest solution is to put a little "Not Actual Gameplay Footage" tag at the bottom, just like how car commercials put "Dramatization - Not Actually Possible" when they drive their cars underwater or off buildings.

[von*ferret]

sue "axe shower gell" if when you shower, girls dont jump your bones.

[FrieChamp]

sue "axe shower gell" if when you shower, girls dont jump your bones.

haha true

I think the difference between the Axe spot and the CoD spot, is the way the general public perceives it. I am sure there are more people thinking the CoD commercial shows actualy in game footage than people thinking they would shag girls left and right after purchasing Axe shower gel.

[Fletch]

Wait, what am I supposed to do with all this Axe shower gel now?

[Ginger Lord]

Works for me, you guys must not be using it right :wink: