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How do you reach influential Youtubers (Let's Players)?

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There are a handful of elite YouTube Let's Players who make many videos that get thousands of views, and have millions of followers. 


Some make their information such as e-mail address, Twitter handle & Facebook page, readily available. Others don't.


Whichever the case, they rarely reply to e-mails and/or messages sent to them.


What's the best way to reach them?


We're about to release our first original title, on Steam, March 11th.



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i wanted to see it. like there's any point advertising on mapcore

Well, I guess the thought process is that your game could get tweeted by a decently renown dev from an important studio. This guy would be probably followed by some press, so the thing could start get some attention…
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