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Valve Reveals Sales Data


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Though the company remains tight-lipped on the number of units sold through their wildly popular digital distribution network Steam, they've decided to divulge their retail sales numbers [...]

This doesn't reflect the Steam purchases which are estimated by something like 1/8 (of ALL PC-Game purchases in 2008) last rumor I heard of.

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Though the company remains tight-lipped on the number of units sold through their wildly popular digital distribution network Steam, they've decided to divulge their retail sales numbers [...]

This doesn't reflect the Steam purchases which are estimated by something like 1/8 (of ALL PC-Game purchases in 2008) last rumor I heard of.

It's more than that, Gabe Newell projected earlier this year that their steam sales will break 1/2 of their total sales. The PC gaming alliance says digital sales are a fully 2/3 of total PC game sales.

http://www.rockpapershotgun.com/2008/11 ... thodology/

http://www.destructoid.com/blogs/Jetset ... 2580.phtml

RPS: And so far you’ve been gathering data, including the Horizons report, a report for your members which states that PC gaming software accounts for $10bn worth of the gaming industry in 2007. NPD’s retail report puts the entire industry in 2007 at around $18bn. That means that PC games software is half the industry in cash terms? Is that correct?

Stude: It’s more than half. The NPD and other reports always include console hardware, and it was our approach with our Horizons reports to announce software and hardware separately. PC hardware is about $43bn, when you add that on top of PC gaming software it’s huge. We knew it was a big market - we know the subscription, casual, free-to-play people were out there, and we wanted to record that. What we didn’t like was a retail-focused report like the NPD one saying that the market was heading in a certain direction, when we knew otherwise. Retail, as a percent of the market, is only 30% of PC gaming software. NPD aren’t measuring the majority of PC gaming software sales.

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