Gearbox Ingame ad's

[jaboo224]

I found this very cool, i would like to see more thought into ingame ads like these guys are doing rather than pasting them on maps like in cs.

http://www.gearboxity.com/content/view/323/38/

[Ginger Lord]

The Phillips logo still screams out as placed advertising, they show the old logo, then have 6ft tall PHILLIPS slapped up there which isnt in the original photos.

So much for historical accuracy....

[hessi]

"hart wie krupp-stahl"

[Algor]

The Phillips logo still screams out as placed advertising, they show the old logo, then have 6ft tall PHILLIPS slapped up there which isnt in the original photos.

So much for historical accuracy....

Mapcore never fails to be so negative... could have been worse.

[-HP-]

The Phillips logo still screams out as placed advertising, they show the old logo, then have 6ft tall PHILLIPS slapped up there which isnt in the original photos.

So much for historical accuracy....

Yeh, I bet that real ruins the game man... C'mon, it definitely isn't that bad! I kinda like it tbh, "non-obvious" advertising.

[jaboo224]

It beats the shit out of the way its placed in cs 1.6 or in bf series.

[Furyo]

I found it to be a very good way of implementing ads, something which other entertainment medias still have to learn most of the time. I personally find this Philips example to be fitting, if only slightly exaggerated in size. Kinda the exact opposite of many of the latest James Bond movies (just to point the finger at a genre really).

[Wunderboy]

I get the 20ft tall "PG Tips" sign in Ham and Jam won't go down well then

[Thrik]

It's a shame in-game advertising is largely seen as billboards and posters. Movies have been using relatively subtle product placement for years upon years, and for the most part you hardly even notice it even though these brands are being waved into your face. The advertisers who pay for those ads understand that they don't need to be the equivalent of a banner at the side of a football/baseball/etc game. I'd say Battlefield 2142 is probably the most laughable example of this.

Gearbox's attempt is definitely better than any I've seen yet, and a huge step in the right direction.

[Bl1tz]

I still don't know how it's ever going to work in fantasy games without being cheesy as hell.

[Furyo]

One could make the argument that once ads in game become the norm, the financial pressure will lead studios to make less fantasy games. Or turn them into purely children entertainment, where ads will still be seen as something to fight against.

Fight games can sport ads in their arenas, racing games can have that a lot more than they already do, sports games are ads magnets, and any other game in a realistic modern era environment is fair game. Doesn't leave us with much. I'm just surprised we haven't seen a ton more in GTA so far.

[Thrik]

I still don't know how it's ever going to work in fantasy games without being cheesy as hell.

Then maybe it'd have to just be like films — they arent.

[Algor]

Just squeeze it into the game very naturally...

http://www.youtube.com/watch?v=ThFmKo3UkL8

[FrieChamp]

Fight games can sport ads in their arenas, racing games can have that a lot more than they already do, sports games are ads magnets, and any other game in a realistic modern era environment is fair game. Doesn't leave us with much. I'm just surprised we haven't seen a ton more in GTA so far.

I could imagine the reasons for this being is the "bad reputation" of GTA in mass media. Nobody likes to read articles about your company advertising in "new mass murder simulator". Obviously these people also don't perceive GTA as a satire but as dead serious and don't get the humor displayed in ingame world ads (if you watch the first GTA4 trailer, you can see there are plenty of those in the new game as well).

[KungFuSquirrel]

This is probably the biggest point, but I also think because GTA is satirical, fake brands and ads make more sense than real ones.

edit: also, ginger_lord, someone on our forums pointed out that Randy linked to an image of the wrong building - the real one looks something like this today: http://www.artist-strange-work.com/imag ... storen.jpg

http://upload.wikimedia.org/wikipedia/c ... dhoven.jpg