The first map-pack for Counter-Strike: Global Offensive (CS:GO) was launched by Valve in the Spring of 2013. It was called Operation: Payback, and consisted exclusively of community-created maps. I'm often asked about my experience as a map-maker whose work was featured in the promotion. And just recently the sequel to Operation: Payback was launched — Operation: Bravo.
What's the objective of these "Operations"? I would describe them as Valve’s way of supporting custom mappers. If you've ever purchased a map-pack DLC for games like Call of Duty, you sort of know the drill... but the crucial difference between a typical commercial DLC and what Valve is doing, is monetary proceeds from each Operation go to community members. And community members are making some serious coin: well over $180,000 dollars was raised throughout Operation: Payback’s five-month season. That's a HUGE reward for mappers, which is having a real impact on our lives. Any fan of gaming and game development done the right way should not miss their chance to support Operation: Bravo.
But what if you don’t play CS:GO?
First, I would suggest you give the game a shot, since that’s the only way you’ll get a chance to check out my newest maps, which (full disclosure!) were included in Bravo. CS:GO is typical Counter-Strike: it's really addicting... in a good way! Secondly, Operation: Bravo means more than just eight brand-new maps for people to play. Historically, Valve has always tried to provide a financial incentive for artists and designers to make custom content for their games (we saw this in Team Fortress 2 for instance, where some folks were taking home as much as $100,000 yearly just from making hats). At this point, it’s clear that you can earn money by making stuff for Valve titles. What might not be obvious is how bold Operation: Bravo actually is, even compared to what we've seen before.
Bravo is intimately connected to the case-drop system recently unveiled for CS:GO. What that means is that by buying a Bravo pass, you increase your likelihood of obtaining cases which can be opened to obtain rare items, or simply sold on the marketplace for a profit. At initial launch, Bravo cases were going for as much as thirty dollars. It sounds ridiculous, but it seems likely that for most players, Bravo will tend to pay for itself. Welcome to Steam-land!
Valve's unprecedented support for custom content is a big reason why I wanted to get heavily involved with mapping for the new Counter-Strike, even before I knew much about the game. I was confident that big things were on the way. But Valve — and the community — delivered beyond my expectations. So, why should you join thousands of others in supporting Operation: Bravo? I think there are three key reasons:
1) As graphics get exponentially better, custom content becomes that much more challenging to create. More knowledge, experience, and personal sacrifices are required of designers and artists.
2) In the past, innovators have created some of your favorite maps and games.
3) Valve is paying close attention. Send them the unambiguous signal that you will support their newest effort to reward content creators.
As for myself, I'm in law school. At my school, students should budget for a debt load in the area of $60,000. So far, thanks to Valve and the community’s generosity, I have received almost $18,000, putting a serious dent in my debt. By the end of this year, thanks to Bravo, that figure is likely to grow substantially...
From a designer's point of view, from the moment that my map was included in Operation: Payback back in April, it instantly attained a higher public profile than ever before and received more play than ever before (including substantial play from CS:GO's developers -- which is pretty special). It's difficult to describe the stress, fascination, and thrill you experience watching a crowd of gamers running around a level you created. Basically, it made me prouder than ever to do what I do.
I was also incredibly grateful that Operation: Payback enabled me to reward the artists (3Dnj and penE) that I had collaborated with. Because of the well-known Counter-Strike brand name, as well as the money I earned, I was also able to include my friends and family in my creative endeavors more than ever before. All the kindness shown by Valve, the community, and folks sending me Steam messages of congratulations and enthusiasm (and yes, questions about how much I earned) was both touching and invigorating. Now I'm dreaming about levels more than even I'm accustomed to.
So, that's my perspective... but keep in mind I'm just one of the people this promotion uplifted. I hope you agree that Operation: Bravo empowers the community and provides serious income (not to mention resume pedigree) for map-makers. In closing, please consider supporting Operation: Bravo!